Dunbar or Scoble?
April 8, 2009 | Author: Aswan Morgan | Filed under: The Networking Habit
I just read an interesting post on the I’m Actually Not a Geek blog regarding the trend towards holding many social connections, well beyond the limit posited by anthropologist Robin Dunbar. Dunbar’s Number of 150 represents the theoretical limit of synchronous social relationships one can support. Think about how many people on your FaceBook account that you actually know and maintain stable relationships with; it likely doesn’t exceed 150.
With the emergence of the social web, however, we’ve expanded our networks to thousands of individuals. This limitless base is what some are calling Scoble’s Number, referring to the esteemed blogger and tech evangelist Robert Scoble. Think about, for example, how many Twitter followers you don’t have a personal connection with. Though within reach, typically you’re only aware of these individuals when your interests collide.
Your professional network works the same way. UpMo addresses this by allowing our users to prioritize their connections within their My Network module. Their Contacts are the greater loose connections identified by Scoble’s Number. Their Colleagues represent Dunbar’s 150 — professionals in their industry, people who share their role in an adjacent industry, and members of their groups and associations. Within that segment are Comrades. This is the trusted inner circle consisting of around 7 individuals.
Via the personalized Action Plan, we ensure that our UpMovers™ are reaching out to these various segments at the right frequency and in the right way based on their networking style and the type of relationship. So the UpMo answer to the “Dunbar or Scoble” question is “both.”
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